🧭 BIENVENIDO A RUMBO
Welcome! While Hispanic Heritage Month wrapped up weeks ago, who says we stop celebrating? Welcome to the first issue of Rumbo, where the exploration and celebration of Latino entrepreneurship, innovation, and community doesn't end with a calendar flip.
This isn't just another newsletter. It's a mission.
When I decided to launch Rumbo, I kept coming back to one question: Why do our stories only matter one month a year?
U.S. Latinos represent a $3.2 trillion economy; the 5th largest GDP in the world if we were a standalone country. We're starting businesses at 1.7 times the national rate. Between 2010-2020, we accounted for 73% of U.S. labor force growth.
Yet outside of Hispanic Heritage Month, our stories barely register in mainstream business media.
That changes now.
What Rumbo Is
Rumbo is your weekly compass for navigating Latino entrepreneurship and innovation. Every issue will feature:
📰 FOUNDER STORIES — Real profiles of Latino entrepreneurs building the future. Not inspiration porn. Real challenges, creative solutions, actual wins.
🛠️ TOOLS & TACTICS — Practical resources and strategies Latino businesses are actually using to grow.
🌎 CULTURE + COMMERCE — How our heritage drives creativity, design, and business strategy.
🤝 COMMUNITY WINS — Funding news, collaborations, and momentum worth celebrating.
My core objective is simple: Give Latino innovation the year-round visibility it deserves.
Why This Matters
Here's what the data tells us (from the latest Latino Donor Collaborative Report):
$3.2 Trillion — Total economic output of U.S. Latinos in 2021
5th largest GDP — If we were our own country
73% growth — Latino contribution to U.S. labor force (2010-2020)
1.7x more likely — Latinos are more entrepreneurial than the national average
50% of net new businesses — Latino-owned businesses account for half of all new small businesses
The numbers are undeniable. The coverage? Still catching up.
What You Can Expect
Every week, one founder story. Someone building something meaningful. Someone overcoming real obstacles. Someone proving that Latino innovation doesn't need to follow traditional paths to succeed.
Next week, you'll meet Jonathan Soto-Nieves, a Marine Corps veteran who turned down Silicon Valley to build his defense tech company from Puerto Rico. His story is exactly why Rumbo exists.
How You Can Help
We're not just sharing stories, we're building a movement. Here's how you can be part of it:
1. Share it. Forward this to a friend, family member, or colleague who'd appreciate it. Growth happens through community.
2. Reply with stories. Know a Latino founder, creator, or innovator whose story deserves to be told? Reply to this email with their name and what they're building.
3. Engage. Comment, DM, share on social. Your voice makes this stronger.
Ultimately, my hope is to serve as a bridge for Latinos and a wider audience—fostering understanding, support, and meaningful exchange.
We're not just sharing stories. We're inviting you to be part of them.
📰 COMUNIDAD / COMMUNITY
Latino Startup Alliance
If you're building a startup or interested in Latino entrepreneurship, check out Latino Startup Alliance—a nonprofit connecting Latino founders, investors, and allies.
They host events, provide resources, and create pathways for Latino entrepreneurs to access capital and community. Worth following and joining.
💡 WHAT I'M READING
"The U.S. Latino GDP Report" — Latino Donor Collaborative
The comprehensive report that breaks down Latino economic impact in the U.S. Essential reading if you want to understand the scale and opportunity.
📬 From the Founder
This is Issue #1 of Rumbo.
I'm Robert Alexander Acosta Seda, and I'm starting this newsletter because I'm tired of seeing our stories relegated to one month. Tired of watching incredible Latino founders build world-class companies that nobody talks about.
I'm committing to at least 10 consecutive issues before I even think about stopping. But honestly? I'm building this for the long haul.
This is just the beginning.
Next week: Meet Jonathan Soto-Nieves and iTerra Solutions. A Marine veteran building defense tech from Puerto Rico. You won't want to miss it.
Thanks for being here from day one.
XO,
Robert Alexander Acosta Seda
Founder, Rumbo
🌱 RIEGA LA VOZ / SPREAD THE WORD
Did you enjoy today's Rumbo newsletter? Share it with family, friends, and other Latino founders by forwarding this email or using the link below:
📸 Follow Rumbo on Instagram: @rumbo.media
Know someone we should feature? We're looking for Hispanic-Latino founders, artists, doctors, creators, professionals— anyone making an impact and building something meaningful. Reply to this email with their name and what they do. We'd love to tell their story.
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